How do you add SEO to web images? It’s not too tricky and well worth the effort. I’ll show you some easy tips on how to add SEO to your images. This matters most for the images on your website, as they are the most likely to be seen by the Google-bots and lead people on a bread-crumb trail to you.

Web images need to be optimized for speed. For a full-width web image, you’re going to be around 1250 pixels wide at 72 dpi.

It is very important to name your photographs something other than DCS22957. An image that is surrounded by related text, ranks better for the keyword it is optimized for. I’m going to use Frank Satogata’s beautiful abstract floral painting as my example.

How to choose the right file name
Use keywords that describe the content of the image so that the Google-bots know what it is without seeing it. Frank named this image “phoca_thumb_l_floral abundance low”. The Google-bots just gave up after reading “phoca” because, well, what even is that?

Keep the name descriptive
It’s best to use keywords to describe the content of your image. For instance, Frank could name his image something like this:

The main keyword is ideally the main subject of the photo, that is why it’s at the beginning of the file name. The name of the company (or your name) should be last. I like to include a copyright too, because you just can’t be too cautious. He could also have included the watercolor and acrylic media in the title. I haven’t found any research that says Google cares how long your image title is.

By the way, what you name your image is also the default caption when the image is Pinned into a Pinterest board.



How to find keywords
There are several apps and website services that help you with this but I think it’s easiest to just use Google. Start with the actual description of the photo and start typing into a Google search for your subject matter. Google will offer additional search choices or, “keywords” based on that keyword. Find the most popular wording that makes sense for your image and use it.

On the image above, I started typing in a description to get a direction from Google. Then I kept typing the Google suggestions that made sense to the image and got more specific options.

How to find keywords

So, now you know how to save your images for SEO. You might want to make a short list or a template of your image names so it’s easy to access.

While you’re at it, why don’t you take a look-see at your website and start updating your SEO there? Start with your home page images.

P.S. We’re doing the deep dive into SEO and getting solid online this quarter in MORE Creative Juice. Click here if you would like to follow along.